Here are a few things you should keep in mind before you start the process of creating a site.
We want people to be able to find what they are looking for as quickly and easily as possible. We will design a site that will be clean and easy to navigate. 75% of website visitors leave a website if they haven't found the information they're looking for after 3 clicks.
Make sure it is short, easy to remember and easy to spell. You don’t want your potential customers ending up at someone else’s site. Run it by friends and family, if they ask how to spell it you might want to reconsider.
It's true, "a picture can tell a thousand words". Some of the most effective websites use images as a main design technique. They can instantly give the impression you are trying to convey, without your customers having to read a word.
Lists of services, pricing - you have all the basics, but what makes your business unique? Fast turnaround, exceptional customer service, your many years of experience in the field? Or perhaps it's your innovative use of technology, or your luxurious facilities. These are the things that convert a website visit into an email or a phone call. No matter how attractive your website is, it can't turn your visitors into customers unless you show people what makes your business special.
...with fresh content. We've all visited websites that suffer from Vacant Lot Syndrome. No updates can give the impression that nobody's home. Keeping your site fresh and up to date is the best way to ensure a return on your investment. Whether you purchase some maintenance hours from us or update the site yourself; if something is happening in your business, it should be happening on your website too.
You want your visitors to know that your business is real and you care about their needs. Nearly half of all site evaluators use visual cues, such as the site's overall design or look, to assess a site's credibility. Credibility is a must if you are selling any type of product or service. A professional website will produce a very good return on your investment.
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